Healofy, India’s premiere pregnancy and parenting app, is working to help women cut through the noise and get the information they need, all in one place -- from crowdsourced recommendations from other parents, to valuable tips from pregnancy and childcare experts.
Indian women have 2.2 children on average, making them a receptive audience for years at a time. At any given point they are looking for products and services (from stretch mark prevention to the best diapers) and useful information (like how to treat the symptoms of a toddler’s common cold or reduce postpartum pain).This demand represents a $50B market -- and Healofy has earned a top spot. With millions of unique visitors every month, the Healofy app is ten times larger than any other app in the mother and child space in India.
We were impressed with Healofy’s rapid growth over the last three years, which has been driven by their focus on trust building and personalization, made possible by smart data insights and quality assurance. Modern mothers want modern interfaces; it’s too time consuming to sift through a large parenting website or hope that a Google search yields the specific information one needs. Unlike other maternity and parenting sites and apps, Healofy provides a data-driven, interactive resource that offers hyper-personalized information for each user. At any stage in their pregnancy or childcare journey, and within any region, Healofy users can engage in Q&A with experts, join chat groups with like-minded mothers, and view user generated video content to learn something new. This makes for a perfect blend of emotional support and essential information that help millions of parents every day.
CONVERSATIONAL INSIGHTS LEAD TO HYPER-PERSONALIZED COMMERCE
In putting quality, validity, and personalization front-and-center, Healofy has helped see a much higher conversion rate than competing sites and apps. Typically, the average maternity and parenting app relies on marketplace listings that go unvetted -- like Amazon and Flipkart-- and vendors see delays in the long cycle behind aggregating reviews (as well as supply gaps). To remedy this, Healofy has focused on the insights driven through its platform and has set up a Brand and Product design team to enable provisioning a range of pregnancy related baby products to ensure that their users are only getting most relevant products. Since Healofy uses data-based insights to generate predictive demand, each user is only seeing products and services that are immediately relevant to them in their motherhood journey, and in their region.
The Healofy team has demonstrated knowledge of what mothers really need and want, and that’s why we’ve chosen to invest in them. When adding a company to our portfolio, we hope to find technologies that improve lives. Healofy helps new and prospective mothers approach parenting with confidence and support, which services them and their children well.
We’re proud to have led Healofy’s recent $6.5M Series B round, which will support the company’s long-standing commitment to meeting India’s modern mothers where they are. We expect these funds to help Healofy bring even greater things to moms and their children throughout India.